Rituals journey to sustainability
Clean, Conscious & Caring
We strive to implement ecological improvements that contribute to a sustainable future. With the aim of implementing social and economic improvements in the world. This mission is the most important to us, it is a continuous journey that never ends. We strive to improve ourselves every day and therefore support these three pillars of sustainability: Clean, Conscious & Caring. Read on to learn more about our journey to a sustainable world.
Trusted, high quality products that have been carefully formulated to be safe for skin and kind to our planet.
Making conscious, sustainable choices for our packaging and our business, every step of the way.
Supporting and developing programmes that contribute to soulful societies.
Rituals is B Corp™
Rituals is a certified B Corp™, which means that the company uses business as a force for good and acts with the environment in mind.
Our journey
What We've Achieved So Far
2011
Tiny Miracles
Rituals became a proud supporter of Tiny Miracles, a foundation helping some of the most excluded communities in Mumbai.
2017
First Refill
We introduced the very first eco-conscious refill concept for our iconic body creams.
2020
Natural Origin Ingredients
The Ritual of Ayurveda was the first collection we reformulated to meet our 90% natural origin goal.
2022
Rituals became a B Corp™
After a rigorous assessment, we were delighted to meet the highest standards of social and environmental performance.
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